Contact info
  • Call

    (301) 509-9996

  • Write

    ken@primofare.com

Get in touch
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We are a digital-first platform accelerating international brands into the U.S. market - from market entry to lasting growth.

Projects
completed
173+
About

Entrepreneurs, food professionals,
curators and digital innovators.

Primofare integrates products into prominent marketplaces, offering an end-to-end solution encompassing import and domestic logistics, inventory management, brand and branding evolution, customer service, and targeted marketplace marketing. We focus on launching, incubating and fast-tracking the most relevant global products and brands into the U.S. consumer market.

We are entrepreneurs, food professionals, curators and digital innovators who believe that global potential deserves free-market American opportunity. We envision a border-free world where the finest international specialty food brands don’t get lost in translation or stuck in customs—they get launched, scaled, and celebrated in the U.S. marketplace. From the farmer’s field in Europe to the checkout cart in America, we build the bridge, managing import logistics, digital storefronts, and retail shelf success.

We partner with exceptional brands because we believe success is co-created—not delivered. Your brand’s story, quality, and heritage are the foundation; our expertise in consumer engagement, e-commerce marketing, marketplace strategy, and retail placement is the vehicle. Our end-to-end platform means you focus on making great products; we focus on bringing them to the American consumer, widely and effectively.

Our approach is simple but distinctive: we begin with direct-to-consumer launch to prove demand, then secure retail shelf space from a position of strength. We integrate technology, analytics, and marketplace know-how to optimize every SKU, track every metric, and accelerate growth at scale. When brands choose us, they choose long-term partnership, transparent collaboration, and growth built to endure—because when your brand wins, we win too.

Capabilities

Create, build, and expand.

From market entry to lasting growth, we integrate strategy, storytelling, and systems to help international brands thrive in the U.S. market. We organize our capabilities into three interconnected phases—Create, Build, and Expand.

From creation to conversion, Primofare is a unified platform for launching and scaling international brands in the U.S. market.

Create the Ecosystem:
Sourcing & Brand Foundation

We identify and prepare exceptional global products for the U.S. market, establishing every foundation necessary for success.


Capabilities include:

  • Brand Creation & Evolution
    U.S.-relevant brand architecture, voice, and visual identity
  • Positioning & Messaging
    Translate international heritage for American consumers
  • Marketplace & Store Strategy
    Channel fit across Amazon, Shopify, Walmart, TikTok, and DTC
  • Packaging & Compliance
    FDA, FSVP, USDA Organic readiness; e-commerce performance
  • Creative Direction & Design
    Identity, lifestyle content, and packaging systems

Build the Foundation:
Launch & Market Activation

We bring brands to life across digital and physical marketplaces with operational precision and impactful storytelling.


Capabilities include:

  • Marketplace Launch
    Storefronts on Amazon, TikTok, Shopify, Walmart
  • Integrated Marketing Campaigns
    Performance media, influencer partnerships, content creation
  • Cross-Platform Growth
    Paid media and social storytelling to maximize conversion
  • Content & Campaign Strategy
    Creative assets tailored to each marketplace
  • Performance Analytics
    Real-time dashboards for engagement, sales, and ROI

Expand the Market:
Growth & Acceleration

We convert proven demand into sustainable, omnichannel growth.


Capabilities include:

  • Growth Ecosystem Design
    Subscriptions, bundles, loyalty/LTV programs
  • Marketplace Expansion
    Target, Costco, Faire, RangeMe (as fit and timing allow)
  • Retail Strategy & Sell-In
    Strategic placements across specialty retail and food service
  • Brand Optimization
    Pricing, packaging, SKU mix informed by analytics
  • Long-Term Partnership
    Shared metrics, transparent collaboration, sustained investment
People

Meet the experts behind
driving your business forward

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Spencer Chesman

Founding Partner,
E-Commerce & Digital Strategy

A third-generation food entrepreneur, Spencer founded igourmet.com, transforming it into one of the leading online destinations for specialty foods. His deep expertise in digital retail, consumer engagement, and online storytelling defines our e-commerce DNA. He leads marketplace strategy—bridging artisanal heritage with modern digital growth.

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Ken Meyer

Founding Partner,
Global Sourcing & Brand Development

Ken brings over 35 years of leadership in the natural and specialty food industry. As a former Executive Vice President at Whole Foods Market, he helped shape one of the world’s most influential retail brands. He leads global sourcing and brand development—connecting exceptional international producers to the U.S. market through a next-generation platform for growth.