Who is PrimoFare?
Consumer Engagement
We prioritize direct interaction with consumers who are ready to make a purchase, allowing us to cultivate a dedicated and loyal customer base.
Strategic Retail Placement
Our focus is on securing prominent store placements, which comes after achieving key milestones that are essential for retail success.
Expansive Market
The specialty food sector in the US generates over $200 billion annually, signifying a vast landscape for growth and innovation. The market has seen a consistent growth rate of 10% annually over the past five years, and this momentum shows no signs of slowing down.
Demand for New Products
As consumers increasingly prioritize health and wellness, there is a clear trend toward natural, organic, and minimally processed foods. Reports indicate that 77% of consumers are willing to pay extra for healthier options, highlighting the demand for brands that align with these values.
E-commerce Growth
With e-commerce currently accounting for 20% of total retail specialty food sales and projected to grow by 15% annually, online sales provide crucial supplementary distribution channels, enabling brands to reach a national audience without the barriers of traditional retail.
Digital Engagement
Most product discovery and promotional efforts now occur online. Younger generations, particularly Gen Z and millennials, trust social media influencers and online reviews more than traditional advertising — 93% of consumers say online reviews impact their purchasing decisions.
Efficient Logistics
Our integrated logistics solutions bridge the gap between producers and consumers, ensuring timely product delivery. Our partnerships with leading shipping providers enable us to offer low-cost shipping and fulfillment options, maximizing value for consumers while enhancing overall profitability.
Smart E-commerce Management
Navigating the complexities of online sales requires specialized knowledge and strategic marketing support. We provide the expertise needed to optimize visibility, drive sales, and enhance the customer experience, while ratings and reviews play a critical role in influencing purchasing behaviors.
The PrimoFare Solution
Experienced Leadership
Ken Meyer
Ken Meyer is a seasoned executive with over 30 years in the natural and organic foods industry, including leadership roles at Whole Foods Market, where he served as Executive Vice President of Operations. After leaving in 2019, he became CEO of Spring Foods and an Executive Partner at Shore Capital Partners. He holds a degree from Michigan State University, serves on the Whole Kids Foundation board, and stays active with his family, food, and fitness.
Spencer Chesman
Spencer is a 3rd generation Foodie, and was the founder of igourmet.com. He successfully grew the platform into the leading e-commerce site for specialty foods, understanding consumer preferences inside out. Spencer successful exit from iGourmet, and is a founding partner in Primo Fare
Jack Kiefer
Jack Kiefer is a seasoned professional with a unique blend of executive-level expertise in digital operations, technology, and e-commerce. A pioneer in the Internet and e-commerce space. Since 1994 Jack has dedicated his career to ecommerce and technical innovation.
Miguel Divassón del Fraile
Founded ALIMENTIAS, Spanish Food Group specialized in Cheeses and Cheese Accompaniments. ALIMENTIAS owns the leading export brand of Manchego DOP Cheese D.Juan and is present in 37 countries worldwide. After starting his career in the Investment Banking business, Miguel soon jumped into the food world at an early age and has never looked back.
PrimoFare Platform
We integrate with prominent marketplaces such as Amazon, Walmart, and Target, offering an end-to-end solution that encompasses import and domestic logistics, inventory management, brand protection, customer service, and targeted marketplace marketing.
Path-to-Shelf Strategy
Our focus on direct-to-consumer (DTC) models allows products to organically build a fan base, making them more appealing for retail consideration. Successful e-commerce performance paves the way for negotiation of in-store opportunities from a position of strength.
Market Potential
As e-commerce continues to expand, we empower brands to navigate this growth effectively. Brands partner with PrimoFare to overcome the obstacles posed by larger retailers and distributors, leveraging our specialized expertise in the online marketplace.
Strategic Market Entry
Our go-to-market strategy specializes in starting with online marketplaces, allowing us to build brand recognition and consumer interest before negotiating retail shelf space.
Competitive Landscape
The e-commerce environment is ferociously competitive, but our optimized strategies help brands stand out. Our efforts lead to increased visibility and engagement, ensuring that brands can flourish amidst competition.
Hands-On Inventory Management
We manage inventory purchases and the entire sell-through process efficiently on major online platforms like Amazon, orchestrating a blend of marketing, sales, and fulfillment strategies that drive revenue and brand recognition.
Transparent Collaboration
We adopt a partnership model for marketing budgets, ensuring that success resonates with both us and our clients. When marketing achieves its goals, everybody wins.
Predictive Analytics
We use predictive analytics inventory purchasing decisions, ensuring that brands do not overstock or run out of popular products.
E-commerce Marketplace Integrations
Our technology enables seamless management of listings, orders, and replenishment processes across major platforms, improving operational efficiency and customer satisfaction.
Comprehensive Dashboard
Our executive-level dashboard provides real-time insights into campaign metrics, allowing brand partners to track performance, identify trends, and make informed decisions.
AI Content Generation Tools
We leverage AI tools to create compelling product titles, engaging descriptions, recipes, and serving suggestions that resonate with consumers and enhance product visibility.
Competitive Profitability Tools
Our pricing matrix and 24/7 monitoring of competing products help brands maintain competitive pricing strategies that boost profitability while keeping consumer trust intact.
Expert Design Services
Our team offers expertise in storefront and product page design, ensuring an appealing presentation that captures consumer attention and drives conversions.
Marketing Campaign Management
We provide a robust toolkit for managing marketing campaigns, enabling brands to execute targeted promotional efforts that yield high engagement.
Market Penetration
We focus on helping brands grow their market share, enabling deeper penetration into the specialty food segment, paving the way for sustainable revenue growth.
Compelling Brand Narrative
Our strategies empower brands to effectively communicate their unique stories to a targeted audience, fostering authentic connections with consumers.
Trademark Protection
Brands gain trademark registration support on platforms like Amazon, safeguarding their intellectual property while enhancing their credibility.
Profitable Sales Model
Our approach is designed to cultivate a profitable sales model, optimizing each step of the e-commerce journey for both immediate revenue and long-term viability.
Clean, Managed Listings
We ensure that all product listings on major e-commerce platforms are clean, attractive, and professionally optimized with effective titles, descriptions, images, and videos.
Building Social Media Presence
We help brands attract social media fans and followers, creating an engaged community around their products, which further amplifies reach and consumer loyalty.
Trustworthy Partnership
With over 75+ years of industry experience among our team, we focus on your brand’s success, ensuring we do not work with two competing partners simultaneously.
Exponential Growth Potential
Our proven methodologies and deep market insights position your brand for significant growth, allowing us to unlock opportunities for expansion in various channels.
